Marketing Management - Marketing Management Section 1

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1. Stage of PLC (i) Introduction (ii) Growth
(iii) Accessible (iv) Maturity
(v) Decline (vi) Attitude

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2. Assertion (A). Selling is important not merely for increasing the profits of businessmen, but also for making goods and services available to the consumers in society.
Reason (R). It is the process whereby goods and services finally flow to the consumers who need them and the firm performs its functions of distributing its products among consumers.

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3. Market control process consists

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4. The marketing plan provides both

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5. Match the following

List-I (Functions of Marketing Process)List-II (Area)
(a) Functions of Exchange 1. Selling
(b) Transfer of Ownership2. Buying and Selling
(c) Functions of3. Transportation
(d) Facilitating Functions4. Financing
 5. Costing

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